Out and About

The latest news on London's food, drink and restaurant scene

Pre-pay tickets coming to London restaurants

Posted on: April 12, 2015

Clove Club restaurant reviews

Would you buy a ticket for a meal at a restaurant the way you do for a play or football match? Michelin-starred restaurant The Clove Club in Shoreditch thinks you would. The restaurant has partnered with restaurant reservation system Tock and will require diners to pre-pay for dinner. Tickets can’t be cancelled (just like at the theatre) but they can be re-sold.

Clove Club chef Isaac McHale is aware that ”It’s going to ruffle a few feathers. But everyone has a problem with no shows and short-seated tables”.

Whilst The Clove Club is the first British restaurant to test the waters with a ticketing offer, the system is more common in the United States. High end restaurants such as Alinea, Per Se and the French Laundry are already part of the pre-pay club.

And there’s a reason you’re unlikely to find a casual neighbourhood restaurant on this list. As Restaurant Magazine editor Stefan Chomka told the Telegraph: “It suits specific places, not everywhere. It suited Alinea. The owner Nick Kokonas, who invented the system, needed a solution. He was spending a lot on staff telling people they can’t come. Why not spend that time on those who can come? It works with really popular fine dining restaurants with tasting menus.”

Follow us on Twitter to keep up to date with the latest trends in the London restaurant scene.

[The Clove Club / Eater / Telegraph / Bloomberg]



« Back to Out and About posts